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ADVERTISING AND PROMOTION:

AAKER DAVID A;BATRA RAJEEV;

ADVERTISING AND PROMOTION: - 5TH - NEW DELHI PRENTICE-HALL OF INDIA PVT LTD 2001 - 754

ISBN: 81-203-1219-8

Subjects--Index Terms: "ADVERTISING,ADVERTISING MANAGEMENT,ADVERTISING, MANAGEMENT,ADVERTISING,MANGEMAENT,ADVERTISING,PROMOTION,MARKETING COMMUNICATION,ADVERTISISNG"

Dewey Class. No.: 659.111 / 753

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ADVERTISING AND PROMOTION: