ADVERTISING AND PROMOTION: (Record no. 11282)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00757nam a2200181Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 110309s9999 xx 000 0 und d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 81-203-1219-8 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Item number | 753 |
| Classification number | 659.111 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | AAKER DAVID A;BATRA RAJEEV; |
| 245 ## - TITLE STATEMENT | |
| Title | ADVERTISING AND PROMOTION: |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 5TH |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher, distributor, etc | PRENTICE-HALL OF INDIA PVT LTD |
| Place of publication, distribution, etc | NEW DELHI |
| Date of publication, distribution, etc | 2001 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 754 |
| 530 ## - ADDITIONAL PHYSICAL FORM AVAILABLE NOTE | |
| Additional physical form available note | 1 |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | "ADVERTISING,ADVERTISING MANAGEMENT,ADVERTISING, MANAGEMENT,ADVERTISING,MANGEMAENT,ADVERTISING,PROMOTION,MARKETING COMMUNICATION,ADVERTISISNG" |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Book |
| Price effective from | Barcode | Date last seen | Damaged status | Source of acquisition | Withdrawn status | Current library | Lost status | Full call number | Date acquired | Checked out | Not for loan | Cost, normal purchase price | Koha item type | Date checked out | Total Checkouts | Home library | Source of classification or shelving scheme |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 11/03/2011 | 111753 | 01/06/2018 | SHRI GANESH BOOK DISTRIBUTOR | Library Annexe | 659.111 / AAK / 753 | 24/01/2005 | 195.00 | 18/10/2012 | 5 | Library Annexe | Dewey Decimal Classification | ||||||
| 11/03/2011 | 111753 | 29/07/2011 | SHRI GANESH BOOK DISTRIBUTOR | Main Library | 659.111 / AAK / 753 | 24/01/2005 | 05/08/2011 | 195.00 | Book | 29/07/2011 | 2 | Main Library |