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SERVICES MARKETING:.

ZEITHAML, A VALARIE

SERVICES MARKETING:. - MUMBAI "MCGRAW-HILL,INC" 1996 - 700

ISBN: 0-07-114881-7

Subjects--Index Terms: "MARKETING MANAGEMENT,SERVICE MARKETING,SERVICES MANAGEMENT,SERVICES MARKETING"

Dewey Class. No.: 658.8(SER) / 1296

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SERVICES MARKETING:.