SERVICES MARKETING:. (Record no. 11825)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00542nam a2200193Ia 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20140319174446.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 110309s9999 xx 000 0 und d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0-07-114881-7 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Item number | 1296 |
| Classification number | 658.8(SER) |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | ZEITHAML, A VALARIE |
| 9 (RLIN) | 12654 |
| 245 ## - TITLE STATEMENT | |
| Title | SERVICES MARKETING:. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher, distributor, etc | "MCGRAW-HILL,INC" |
| Place of publication, distribution, etc | MUMBAI |
| Date of publication, distribution, etc | 1996 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 700 |
| 530 ## - ADDITIONAL PHYSICAL FORM AVAILABLE NOTE | |
| Additional physical form available note | 1 |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | "MARKETING MANAGEMENT,SERVICE MARKETING,SERVICES MANAGEMENT,SERVICES MARKETING" |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | BITNER, MARY JO |
| 9 (RLIN) | 12655 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Book |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Date checked out | Price effective from |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Main Library | Main Library | 24/01/2005 | SHRI GANESH BOOK DISTRIBUTOR | 315.00 | 2 | 658.8(SER)/ ZEI/BIT/ 1296 | 1111296 | 01/06/2019 | 26/03/2012 | 11/03/2011 |