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BRAND POSITIONING:STRATEGIES FOR COMPETITIVE ADVANTAGE

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BRAND POSITIONING:STRATEGIES FOR COMPETITIVE ADVANTAGE - NEW DELHI TATA MC-GRAW HILL PUBLISHING COMPANY LTD 1990 - 299

ISBN: 0-07-462401-6

Subjects--Index Terms: "BRAND MANAGEMENT,BRANDS"

Dewey Class. No.: 658.827 / 2428

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BRAND POSITIONING:STRATEGIES FOR COMPETITIVE ADVANTAGE