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MANAGING BRAND EQUITY.:CAPITALIZING ON THE VALUE OF ABRAND NAME

AAKER DAVID A;

MANAGING BRAND EQUITY.:CAPITALIZING ON THE VALUE OF ABRAND NAME - NEWYORK THE FREE PRESS 1991 - 299

ISBN: 0-02-900101-3

Subjects--Index Terms: BRAND MANAGEMENT

Dewey Class. No.: 658.827 / 2582

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MANAGING BRAND EQUITY.:CAPITALIZING ON THE VALUE OF ABRAND NAME