MANAGING BRAND EQUITY.:CAPITALIZING ON THE VALUE OF ABRAND NAME (Record no. 13112)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00587nam a2200157Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 110309s9999 xx 000 0 und d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0-02-900101-3 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Item number | 2582 |
| Classification number | 658.827 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | AAKER DAVID A; |
| 245 ## - TITLE STATEMENT | |
| Title | MANAGING BRAND EQUITY.:CAPITALIZING ON THE VALUE OF ABRAND NAME |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher, distributor, etc | THE FREE PRESS |
| Place of publication, distribution, etc | NEWYORK |
| Date of publication, distribution, etc | 1991 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 299 |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | BRAND MANAGEMENT |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Book |
| Price effective from | Barcode | Date last seen | Damaged status | Source of acquisition | Withdrawn status | Current library | Total Renewals | Lost status | Full call number | Date acquired | Not for loan | Cost, normal purchase price | Koha item type | Date checked out | Total Checkouts | Home library |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 11/03/2011 | 1112582 | 25/08/2011 | DONATED BY STUDENTS | Main Library | 1 | 658.827 / AAK / 2582 | 17/12/2009 | 1000.00 | Book | 16/08/2011 | 3 | Main Library | ||||
| 11/03/2011 | 1112582 | 07/06/2022 | DONATED BY STUDENTS | Main Library | 1 | 658.827 / AAK / 2582 | 17/12/2009 | 1000.00 | 05/07/2018 | 7 | Main Library |