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BRAND MEDICINE:THE ROLE OF BRANDING IN THE PHARMECEUTICAL INDUSTRY

BRAND MEDICINE:THE ROLE OF BRANDING IN THE PHARMECEUTICAL INDUSTRY - NEWYORK PALGRAVE PUBLISHERS LTD 2001 - 308

ISBN: 0-333-93098-3

Subjects--Index Terms: "BRAND MANAGEMENT,PHARMA,PHARMACY BRAND"

Dewey Class. No.: 615.658827 / 2676

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BRAND MEDICINE:THE ROLE OF BRANDING IN THE PHARMECEUTICAL INDUSTRY