IES Management College And Research Centre

BRAND MEDICINE:THE ROLE OF BRANDING IN THE PHARMECEUTICAL INDUSTRY (Record no. 13207)

MARC details
000 -LEADER
fixed length control field 00630nam a2200169Ia 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 110309s9999 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0-333-93098-3
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Item number 2676
Classification number 615.658827
245 ## - TITLE STATEMENT
Title BRAND MEDICINE:THE ROLE OF BRANDING IN THE PHARMECEUTICAL INDUSTRY
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Name of publisher, distributor, etc PALGRAVE PUBLISHERS LTD
Place of publication, distribution, etc NEWYORK
Date of publication, distribution, etc 2001
300 ## - PHYSICAL DESCRIPTION
Extent 308
530 ## - ADDITIONAL PHYSICAL FORM AVAILABLE NOTE
Additional physical form available note 1
653 ## - INDEX TERM--UNCONTROLLED
Uncontrolled term "BRAND MANAGEMENT,PHARMA,PHARMACY BRAND"
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name BLACKETT BLACKETT TOM;REBECCA ROBINS ROBINS;
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Book
Holdings
Price effective from Barcode Date last seen Damaged status Withdrawn status Current library Lost status Full call number Date acquired Not for loan Cost, normal purchase price Koha item type Home library Source of classification or shelving scheme Collection code Shelving location Total Checkouts Date checked out
11/03/2011 1112676 02/07/2011     Main Library   615.658827 / / 2676 24/01/2005   1277.00 Book Main Library          
11/03/2011 1112676 07/06/2022     Main Library   615.658827 / / 2676 24/01/2005 Not For Loan 1277.00   Main Library Dewey Decimal Classification   Reference 1 21/08/2012

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