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ADVERTISING AND PROMOTION:

AAKER DAVID A;JOHN G MAYERS;RAJEEV BATRA;

ADVERTISING AND PROMOTION: - 5TH - DEHLI PEARSON EDUCATION ASIA 1996 - 754

ISBN: 81-7808-735-9

Subjects--Index Terms: "ADVERTISING,ADVERTISING MANAGEMENT,ADVERTISING, MANAGEMENT,ADVERTISING,MANGEMAENT,ADVERTISING,PROMOTION,MARKETING COMMUNICATION,ADVERTISISNG"

Dewey Class. No.: 659.1 / 3222

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ADVERTISING AND PROMOTION: