ADVERTISING AND PROMOTION: (Record no. 13753)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00729nam a2200181Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 110309s9999 xx 000 0 und d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 81-7808-735-9 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Item number | 3222 |
| Classification number | 659.1 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | AAKER DAVID A;JOHN G MAYERS;RAJEEV BATRA; |
| 245 ## - TITLE STATEMENT | |
| Title | ADVERTISING AND PROMOTION: |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 5TH |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher, distributor, etc | PEARSON EDUCATION ASIA |
| Place of publication, distribution, etc | DEHLI |
| Date of publication, distribution, etc | 1996 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 754 |
| 530 ## - ADDITIONAL PHYSICAL FORM AVAILABLE NOTE | |
| Additional physical form available note | 1 |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | "ADVERTISING,ADVERTISING MANAGEMENT,ADVERTISING, MANAGEMENT,ADVERTISING,MANGEMAENT,ADVERTISING,PROMOTION,MARKETING COMMUNICATION,ADVERTISISNG" |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Book |
| Price effective from | Barcode | Date last seen | Damaged status | Withdrawn status | Current library | Lost status | Full call number | Date acquired | Checked out | Not for loan | Cost, normal purchase price | Koha item type | Date checked out | Total Checkouts | Home library |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 11/03/2011 | 1113222 | 19/09/2011 | Main Library | 659.1 / AAK / 3222 | 24/01/2005 | 26/09/2011 | 250.00 | Book | 19/09/2011 | 4 | Main Library | ||||
| 11/03/2011 | 1113222 | 07/06/2022 | Main Library | 659.1 / AAK / 3222 | 24/01/2005 | 250.00 | 06/09/2013 | 12 | Main Library |