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UNDERSTANDING CONSUMER:BUILDING POWERFUL BRANDS USING CONSUMER RESEARCH

PARAMESWARAN M G;

UNDERSTANDING CONSUMER:BUILDING POWERFUL BRANDS USING CONSUMER RESEARCH - NEW DELHI TATA MC-GRAW HILL PUBLISHING COMPANY LTD 2003 - 235

ISBN: 0-07-047409-5

Subjects--Index Terms: CONSUMER BEHAVIOUR

Dewey Class. No.: 658.8342 / 3950

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UNDERSTANDING CONSUMER:BUILDING POWERFUL BRANDS USING CONSUMER RESEARCH