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ADVERTISING AND PROMOTION:

JAIN SHRUTI;JETHWANEY JAYISHRI;

ADVERTISING AND PROMOTION: - NEW DELHI OXFORD UNIVERSITY PRESS 2006 - 716

ISBN: 0-19-567843-5

Subjects--Index Terms: "ADVERTISING,ADVERTISING MANAGEMENT,ADVERTISING, MANAGEMENT,ADVERTISING,MANGEMAENT,ADVERTISING,PROMOTION,MARKETING COMMUNICATION,ADVERTISISNG"

Dewey Class. No.: 659.1 / 5114

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ADVERTISING AND PROMOTION: