ADVERTISING AND PROMOTION: (Record no. 15643)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00702nam a2200169Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 110309s9999 xx 000 0 und d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0-19-567843-5 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Item number | 5114 |
| Classification number | 659.1 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | JAIN SHRUTI;JETHWANEY JAYISHRI; |
| 245 ## - TITLE STATEMENT | |
| Title | ADVERTISING AND PROMOTION: |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher, distributor, etc | OXFORD UNIVERSITY PRESS |
| Place of publication, distribution, etc | NEW DELHI |
| Date of publication, distribution, etc | 2006 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 716 |
| 530 ## - ADDITIONAL PHYSICAL FORM AVAILABLE NOTE | |
| Additional physical form available note | 266 |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | "ADVERTISING,ADVERTISING MANAGEMENT,ADVERTISING, MANAGEMENT,ADVERTISING,MANGEMAENT,ADVERTISING,PROMOTION,MARKETING COMMUNICATION,ADVERTISISNG" |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Book |
| Price effective from | Barcode | Date last seen | Damaged status | Source of acquisition | Withdrawn status | Current library | Lost status | Full call number | Date acquired | Not for loan | Cost, normal purchase price | Koha item type | Home library | Total Checkouts | Total Renewals | Date checked out | Source of classification or shelving scheme | Collection code | Shelving location |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 11/03/2011 | 1115114 | 02/07/2011 | HORIZON THE BOOK SHOP | Main Library | 659.1 / JAI / 5114 | 31/08/2006 | 325.00 | Book | Main Library | ||||||||||
| 11/03/2011 | 1115114 | 07/06/2022 | HORIZON THE BOOK SHOP | Main Library | 659.1 / JAI / 5114 | 31/08/2006 | 325.00 | Main Library | 6 | 1 | 19/09/2018 | ||||||||
| 13/07/2015 | 11130029 | 07/06/2022 | Donated by Pradeep Kamath | Main Library | 659.1/ Jet/ 30029 | 13/07/2015 | Library Annexe | 2 | 21/09/2019 | Dewey Decimal Classification | ON SHELF |