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"MARKETING MANAGEMENT:COMPREHENSIVE TEXT, BEST PRACTICES, CORPORATE INSIGHTS"

ARUN;

"MARKETING MANAGEMENT:COMPREHENSIVE TEXT, BEST PRACTICES, CORPORATE INSIGHTS" - NEWDELHI VIKAS PUBLISHING HOUSE 2006 - 864

ISBN: 81-259-2062-5

Subjects--Index Terms: "MARKETING,MARKETING MANAGEMENT,MARKETING MANAGEMENT,MARKETING MANAGEMENT A FINANCE EMPHASIS,MARKETING MANAGEMENT CASES,MARKETING MANAGEMENT,STRATEGIES,MARKETING MANAGEMENT-FINANCE"

Dewey Class. No.: 658.8 / 5578

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"MARKETING MANAGEMENT:COMPREHENSIVE TEXT, BEST PRACTICES, CORPORATE INSIGHTS"