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"MARKETING MANAGEMENT:PLANNING, IMPLEMENTATION & CONTROL"

NAMAKUMARI S;RAMASWAMY V S;

"MARKETING MANAGEMENT:PLANNING, IMPLEMENTATION & CONTROL" - 3 - DELHI MACMILLAN INDIA LTD 2002 - 748

ISBN: 0333 93719 8

Subjects--Index Terms: "MARKETING,MARKETING MANAGEMENT,MARKETING MANAGEMENT,MARKETING MANAGEMENT A FINANCE EMPHASIS,MARKETING MANAGEMENT CASES,MARKETING MANAGEMENT,STRATEGIES,MARKETING MANAGEMENT-FINANCE"

Dewey Class. No.: 658.8 / 5667

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"MARKETING MANAGEMENT:PLANNING, IMPLEMENTATION & CONTROL"