IES Management College And Research Centre

"MARKETING MANAGEMENT:PLANNING, IMPLEMENTATION & CONTROL" (Record no. 16196)

MARC details
000 -LEADER
fixed length control field 00771nam a2200181Ia 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 110309s9999 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0333 93719 8
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Item number 5667
Classification number 658.8
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name NAMAKUMARI S;RAMASWAMY V S;
245 ## - TITLE STATEMENT
Title "MARKETING MANAGEMENT:PLANNING, IMPLEMENTATION & CONTROL"
250 ## - EDITION STATEMENT
Edition statement 3
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Name of publisher, distributor, etc MACMILLAN INDIA LTD
Place of publication, distribution, etc DELHI
Date of publication, distribution, etc 2002
300 ## - PHYSICAL DESCRIPTION
Extent 748
530 ## - ADDITIONAL PHYSICAL FORM AVAILABLE NOTE
Additional physical form available note 367
653 ## - INDEX TERM--UNCONTROLLED
Uncontrolled term "MARKETING,MARKETING MANAGEMENT,MARKETING MANAGEMENT,MARKETING MANAGEMENT A FINANCE EMPHASIS,MARKETING MANAGEMENT CASES,MARKETING MANAGEMENT,STRATEGIES,MARKETING MANAGEMENT-FINANCE"
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Book
Holdings
Price effective from Barcode Date last seen Damaged status Source of acquisition Withdrawn status Current library Lost status Full call number Date acquired Not for loan Cost, normal purchase price Koha item type Home library Total Checkouts Date checked out
11/03/2011 1115667 02/07/2011   BHAVESH STORES   Main Library   658.8 / NAM / 5667 12/12/2006   375.00 Book Main Library    
11/03/2011 1115667 07/06/2022   BHAVESH STORES   Main Library   658.8 / NAM / 5667 12/12/2006   375.00   Main Library 2 11/12/2014

Circulation Timings: Monday to Saturday: 8:30 AM to 9:30 PM | Sundays/Bank Holiday during Examination Period: 10:00 AM to 6:00 PM