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PRINCIPLES OF ADVERTISING AND IMC:

PRINCIPLES OF ADVERTISING AND IMC: - 2ND - NEW DELHI TATA MC-GRAW HILL PUBLISHING COMPANY LTD 2006 - 733

ISBN: 0-07-060159-3

Subjects--Index Terms: "ADVERTISING,ADVERTISING, INTERGRATED MARKETING COMMUNICATION,INTEGRATED MARKETING COMMUNICATION"

Dewey Class. No.: 659.1 / 6147

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PRINCIPLES OF ADVERTISING AND IMC: