PRINCIPLES OF ADVERTISING AND IMC: (Record no. 16676)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00668nam a2200169Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 110309s9999 xx 000 0 und d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0-07-060159-3 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Item number | 6147 |
| Classification number | 659.1 |
| 245 ## - TITLE STATEMENT | |
| Title | PRINCIPLES OF ADVERTISING AND IMC: |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 2ND |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher, distributor, etc | TATA MC-GRAW HILL PUBLISHING COMPANY LTD |
| Place of publication, distribution, etc | NEW DELHI |
| Date of publication, distribution, etc | 2006 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 733 |
| 530 ## - ADDITIONAL PHYSICAL FORM AVAILABLE NOTE | |
| Additional physical form available note | 437 |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | "ADVERTISING,ADVERTISING, INTERGRATED MARKETING COMMUNICATION,INTEGRATED MARKETING COMMUNICATION" |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Book |
| Price effective from | Barcode | Date last seen | Damaged status | Source of acquisition | Withdrawn status | Current library | Lost status | Full call number | Date acquired | Checked out | Not for loan | Cost, normal purchase price | Koha item type | Date checked out | Total Checkouts | Home library | Total Renewals |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 11/03/2011 | 1116147 | 22/09/2011 | BHAVESH STORES | Main Library | 659.1 / / 6147 | 05/02/2007 | 29/09/2011 | 595.00 | Book | 22/09/2011 | 4 | Main Library | |||||
| 11/03/2011 | 1116147 | 28/05/2024 | BHAVESH STORES | Main Library | 659.1 / / 6147 | 05/02/2007 | 595.00 | 19/05/2023 | 11 | Main Library | 2 |