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BELOW THE LINE MARKETING

SREEDHAR, GVS

BELOW THE LINE MARKETING CONCEPTS AND CASES SREEDHAR, GVS - HYDERABAD ICFAI UNIVERSITY PRESS 2006 - 222 PAPER

ISBN: 81-314-0096-4

Subjects--Topical Terms:
MARKETING

Subjects--Index Terms: MARKETING

Dewey Class. No.: 658.81 / 6335

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BELOW THE LINE MARKETING