BELOW THE LINE MARKETING (Record no. 16864)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00509nam a2200181Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 110309s9999 xx 000 0 und d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 81-314-0096-4 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Item number | 6335 |
| Classification number | 658.81 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | SREEDHAR, GVS |
| 9 (RLIN) | 9054 |
| 245 ## - TITLE STATEMENT | |
| Title | BELOW THE LINE MARKETING |
| Remainder of title | CONCEPTS AND CASES |
| Statement of responsibility, etc | SREEDHAR, GVS |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher, distributor, etc | ICFAI UNIVERSITY PRESS |
| Place of publication, distribution, etc | HYDERABAD |
| Date of publication, distribution, etc | 2006 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 222 |
| Other physical details | PAPER |
| 530 ## - ADDITIONAL PHYSICAL FORM AVAILABLE NOTE | |
| Additional physical form available note | 459 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | MARKETING |
| 9 (RLIN) | 9055 |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | MARKETING |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | GVS SREEDHAR SREEDHAR; |
| 9 (RLIN) | 9056 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Item type | Book |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | ICFAI(CUP /SH ) | Library Annexe | Library Annexe | 14/02/2007 | NEETA BOOK DISTRIBUTORS | 425.00 | 658.81/SRE/6335 | 1116335 | 01/06/2018 | 11/03/2011 |