IES Management College And Research Centre

The Richard Branson way :

Dearlove, Des

The Richard Branson way : 10 secrets of the world's greatest brand builder Des Dearlove - Mumbai Magna Publications Ltd 2003 - 172 p. Paper

CONTENTS --
Acknowledgments --

The Life and Times of Richard Branson --
One: Pick on Someone Bigger Than You --
Two: Do the Hippy, Hippy Shake --
Three: Haggle: Everything's Negotiable --
Four: Make Work Fun --
Five: Do Right by Your Brand --
Six: Smile for the Cameras --
Seven: Don't Lead Sheep, Herd Cats --
Eight: Move Faster Than a Speeding Bullet --
Nine: Size Does Matter --
Ten: Never Lose the Common Touch --
How to Build a Brand the Branson Way --
Last Word --
Index --
Last Page.



81-7809-184-4


Branson, Richard..
Virgin Group -- History

658.092

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