The Richard Branson way : (Record no. 17051)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00532nam a2200157Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 110309s9999 xx 000 0 und d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 81-7809-184-4 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.092 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Dearlove, Des |
| 9 (RLIN) | 26867 |
| 245 ## - TITLE STATEMENT | |
| Title | The Richard Branson way : |
| Remainder of title | 10 secrets of the world's greatest brand builder |
| Statement of responsibility, etc | Des Dearlove |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher, distributor, etc | Magna Publications Ltd |
| Place of publication, distribution, etc | Mumbai |
| Date of publication, distribution, etc | 2003 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 172 p. |
| Other physical details | Paper |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc | CONTENTS --<br/>Acknowledgments --<br/><br/>The Life and Times of Richard Branson --<br/>One: Pick on Someone Bigger Than You --<br/>Two: Do the Hippy, Hippy Shake --<br/>Three: Haggle: Everything's Negotiable --<br/>Four: Make Work Fun --<br/>Five: Do Right by Your Brand --<br/>Six: Smile for the Cameras --<br/>Seven: Don't Lead Sheep, Herd Cats --<br/>Eight: Move Faster Than a Speeding Bullet --<br/>Nine: Size Does Matter --<br/>Ten: Never Lose the Common Touch --<br/>How to Build a Brand the Branson Way --<br/>Last Word --<br/>Index --<br/>Last Page. |
| 530 ## - ADDITIONAL PHYSICAL FORM AVAILABLE NOTE | |
| Additional physical form available note | 496 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Branson, Richard.. |
| 9 (RLIN) | 26868 |
| Topical term or geographic name as entry element | Virgin Group |
| General subdivision | History |
| 9 (RLIN) | 26869 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Item type | Book |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Date last borrowed | Price effective from |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Main Library | Main Library | 08/03/2007 | MAGNA PUBLISHING HOUSE PVTLTD | 175.00 | 3 | 658.092\ Dea\ 6522 | 1116522 | 07/06/2022 | 21/03/2018 | 11/03/2011 |