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INTEGRATED ADVERTISING PROMOTION AND MARKETING COMMUNICATION:

BAACK DONALD;CLOW KENNETH E;

INTEGRATED ADVERTISING PROMOTION AND MARKETING COMMUNICATION: - 2ND - NEW YORK PRENTICE-HALL OF INDIA PVT LTD 2006 - 538

ISBN: 81-203-2450-1

Subjects--Index Terms: "ADVERTISING,"

Dewey Class. No.: 659.1 / 7328

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INTEGRATED ADVERTISING PROMOTION AND MARKETING COMMUNICATION: