IES Management College And Research Centre

INTEGRATED ADVERTISING PROMOTION AND MARKETING COMMUNICATION: (Record no. 17857)

MARC details
000 -LEADER
fixed length control field 00840nam a2200193Ia 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 110309s9999 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 81-203-2450-1
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Item number 7328
Classification number 659.1
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name BAACK DONALD;CLOW KENNETH E;
245 ## - TITLE STATEMENT
Title INTEGRATED ADVERTISING PROMOTION AND MARKETING COMMUNICATION:
250 ## - EDITION STATEMENT
Edition statement 2ND
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Name of publisher, distributor, etc PRENTICE-HALL OF INDIA PVT LTD
Place of publication, distribution, etc NEW YORK
Date of publication, distribution, etc 2006
300 ## - PHYSICAL DESCRIPTION
Extent 538
530 ## - ADDITIONAL PHYSICAL FORM AVAILABLE NOTE
Additional physical form available note 629
653 ## - INDEX TERM--UNCONTROLLED
Uncontrolled term "ADVERTISING,"
773 0# - HOST ITEM ENTRY
Host Biblionumber 31118
Host Itemnumber 33317
Main entry heading CLOW, KENNETH AND BAACK, DONALD
Edition 2ND
Place, publisher, and date of publication NEW DELHI PHI PRIVATE LIMITED
Other item identifier 333174
Title INTEGRATED ADVERTISING PROMOTION AND MARKETING COMMUNICATION
Record control number
International Standard Serial Number
International Standard Book Number
Host Biblionumber 31279
Host Itemnumber 34485
Main entry heading CLOW; KENNETH AND BAACK; DONALD
Edition 2ND
Place, publisher, and date of publication NEW DELHI PRENTICE HALL OF INDIA PRIVATE LIMITED
Other item identifier 333199
Title INTEGRATED ADVERTISING, PROMOTION AND MARKETING COMMUNICATION
Record control number
International Standard Serial Number
International Standard Book Number
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Book
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Date acquired Source of acquisition Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Date checked out Price effective from
        Main Library Main Library 18/07/2007 BOOK BASE 395.00 4 659.1 / BAA / 7328 1117328 07/06/2022 11/02/2016 11/03/2011

Circulation Timings: Monday to Saturday: 8:30 AM to 9:30 PM | Sundays/Bank Holiday during Examination Period: 10:00 AM to 6:00 PM