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REVERSE PSYCHOLOGY MARKETING:THE DEATH OF TRADITIONAL MARKETING AND THE RISE OF THE PULL GAME

SINHA INDRAJEET;THOMAS FOSCHT;

REVERSE PSYCHOLOGY MARKETING:THE DEATH OF TRADITIONAL MARKETING AND THE RISE OF THE PULL GAME - NEWYORK PALGRAVE PUBLISHERS LTD 2007 - 198

ISBN: 978-0-230-50754-8

Subjects--Index Terms: "CONSUMER BEHAVIOUR, MARKETING PSYCHOLOGY"

Dewey Class. No.: 658.8342 / 7426

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REVERSE PSYCHOLOGY MARKETING:THE DEATH OF TRADITIONAL MARKETING AND THE RISE OF THE PULL GAME