REVERSE PSYCHOLOGY MARKETING:THE DEATH OF TRADITIONAL MARKETING AND THE RISE OF THE PULL GAME (Record no. 17955)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00679nam a2200169Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 110309s9999 xx 000 0 und d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 978-0-230-50754-8 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Item number | 7426 |
| Classification number | 658.8342 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | SINHA INDRAJEET;THOMAS FOSCHT; |
| 245 ## - TITLE STATEMENT | |
| Title | REVERSE PSYCHOLOGY MARKETING:THE DEATH OF TRADITIONAL MARKETING AND THE RISE OF THE PULL GAME |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher, distributor, etc | PALGRAVE PUBLISHERS LTD |
| Place of publication, distribution, etc | NEWYORK |
| Date of publication, distribution, etc | 2007 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 198 |
| 530 ## - ADDITIONAL PHYSICAL FORM AVAILABLE NOTE | |
| Additional physical form available note | 650 |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | "CONSUMER BEHAVIOUR, MARKETING PSYCHOLOGY" |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Book |
| Price effective from | Barcode | Date last seen | Damaged status | Source of acquisition | Withdrawn status | Current library | Lost status | Full call number | Date acquired | Not for loan | Cost, normal purchase price | Koha item type | Home library | Total Checkouts | Date checked out |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 11/03/2011 | 1117426 | 02/07/2011 | NEETA BOOK DISTRIBUTORS | Main Library | 658.8342 / SIN / 7426 | 24/07/2007 | 1295.00 | Book | Main Library | ||||||
| 11/03/2011 | 1117426 | 07/06/2022 | NEETA BOOK DISTRIBUTORS | Main Library | 658.8342 / SIN / 7426 | 24/07/2007 | 1295.00 | Main Library | 3 | 01/07/2019 |