IES Management College And Research Centre

"MARKETING REVOLUTION:THE RADICAL NEW APPROACH TO TRANSFORMING THE BUSINESS, THE BRAND AND THE BOTTOM LINE"

GAMBLE PAUL R;MARSELLA ANTHONY;TAPP ALAN;

"MARKETING REVOLUTION:THE RADICAL NEW APPROACH TO TRANSFORMING THE BUSINESS, THE BRAND AND THE BOTTOM LINE" - NEWDELHI KOGAN PAGE INDIA 2006 - 307



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