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CASE STUDIES ON BRAND MANAGEMENT:THE INDIAN CONTEXT

MOORTHI YLR;

CASE STUDIES ON BRAND MANAGEMENT:THE INDIAN CONTEXT - MUMBAI VIKAS PUBLISHING HOUSE 2003 - 171

ISBN: 81-259-1427-7

Subjects--Index Terms: "BRAND MANAGEMENT,BRANDS"

Dewey Class. No.: 658.827 / 9058

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CASE STUDIES ON BRAND MANAGEMENT:THE INDIAN CONTEXT