CASE STUDIES ON BRAND MANAGEMENT:THE INDIAN CONTEXT (Record no. 19587)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00594nam a2200169Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 110309s9999 xx 000 0 und d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 81-259-1427-7 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Item number | 9058 |
| Classification number | 658.827 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | MOORTHI YLR; |
| 245 ## - TITLE STATEMENT | |
| Title | CASE STUDIES ON BRAND MANAGEMENT:THE INDIAN CONTEXT |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher, distributor, etc | VIKAS PUBLISHING HOUSE |
| Place of publication, distribution, etc | MUMBAI |
| Date of publication, distribution, etc | 2003 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 171 |
| 530 ## - ADDITIONAL PHYSICAL FORM AVAILABLE NOTE | |
| Additional physical form available note | 904 |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | "BRAND MANAGEMENT,BRANDS" |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Book |
| Price effective from | Barcode | Date last seen | Damaged status | Source of acquisition | Withdrawn status | Current library | Lost status | Full call number | Date acquired | Not for loan | Cost, normal purchase price | Koha item type | Home library | Total Checkouts | Date checked out |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 11/03/2011 | 1119058 | 02/07/2011 | NEETA BOOK DISTRIBUTORS | Main Library | 658.827 / MOO / 9058 | 20/02/2008 | 195.00 | Book | Main Library | ||||||
| 11/03/2011 | 1119058 | 15/12/2023 | NEETA BOOK DISTRIBUTORS | Main Library | 658.827 / MOO / 9058 | 20/02/2008 | 195.00 | Main Library | 6 | 04/12/2023 |