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Bryman, Alan;

Business research methods Alan Bryman; Emma Bell - 2 - New Delhi Oxford University Press 2007 - 786 P. _Paper

PART 1: 1. Business research strategies --
2. Research designs --
3. Planning a research project and formulating research questions --
4. Getting Started: reviewing the literature --
5. Ethics in business research --
PART 2: 6. The nature of quantitative research --
7. Sampling --
8. Structured interviewing; 9. Self-completion questionnaires --
10. Asking questions --
11. Structured observation --
12. Content analysis --
13. Secondary analysis and official statistics --
14. Quantitative data analysis --
15. Using SPSS for Windows --
PART 3: 16. The nature of qualitative research --
17. Ethnography and participant observation --
18. Interviewing in qualitative research --
19. Focus groups --
20. Language in qualitative research --
21. Documents as sources of data --
22. Qualitative data analysis --
23. Computer-assisted qualitative data analysis: Using NVivo --
PART 4: 24. Breaking down the quantitative/qualitative divide --
25. Combining quantitative and qualitative research --
26. Internet research methods --
27. Writing up business research.


An adaptation of 'Social Research Methods' by Alan Bryman, this volume provides a comprehensive introduction to the area of business research methods. It gives students an assessment of the contexts within which different methods may be used and how theyshould be implemented.



ISBN: 9780199539727 978-0-19-953972-7

Subjects--Topical Terms:
Business--Research Methods

Dewey Class. No.: 658.0072