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Business research methods Alan Bryman; Emma Bell

By: Contributor(s): Material type: TextTextAnalytics: Show analyticsPublication details: Oxford University Press New Delhi 2007Edition: 2Description: 786 P. _PaperISBN:
  • 9780199539727
  • 978-0-19-953972-7
Subject(s): DDC classification:
  • 658.0072
Available additional physical forms:
  • 978
Contents:
PART 1: 1. Business research strategies -- 2. Research designs -- 3. Planning a research project and formulating research questions -- 4. Getting Started: reviewing the literature -- 5. Ethics in business research -- PART 2: 6. The nature of quantitative research -- 7. Sampling -- 8. Structured interviewing; 9. Self-completion questionnaires -- 10. Asking questions -- 11. Structured observation -- 12. Content analysis -- 13. Secondary analysis and official statistics -- 14. Quantitative data analysis -- 15. Using SPSS for Windows -- PART 3: 16. The nature of qualitative research -- 17. Ethnography and participant observation -- 18. Interviewing in qualitative research -- 19. Focus groups -- 20. Language in qualitative research -- 21. Documents as sources of data -- 22. Qualitative data analysis -- 23. Computer-assisted qualitative data analysis: Using NVivo -- PART 4: 24. Breaking down the quantitative/qualitative divide -- 25. Combining quantitative and qualitative research -- 26. Internet research methods -- 27. Writing up business research.
Summary: An adaptation of 'Social Research Methods' by Alan Bryman, this volume provides a comprehensive introduction to the area of business research methods. It gives students an assessment of the contexts within which different methods may be used and how theyshould be implemented.
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Holdings
Item type Current library Collection Call number Status Date due Barcode Item holds
Book Book Library Annexe -2 (6th Floor) 658.0072 / BEL / 9559 (Browse shelf(Opens below)) Available 1119559
Book Book Library Annexe -2 (6th Floor) 658.0072 / BEL / 8618 (Browse shelf(Opens below)) Available 1118618
Book Book Main Library ON SHELF RESEARCH M 658.0072/ Bry/Bel/ 30346 (Browse shelf(Opens below)) Available 11130346
Book Book Main Library Text Book 658.0072/BRY/BEL/17786 (Browse shelf(Opens below)) Available 11117786
Book Book Main Library 658.0072 / BEL / 14849 (Browse shelf(Opens below)) Available 11114849
Total holds: 0

PART 1: 1. Business research strategies --
2. Research designs --
3. Planning a research project and formulating research questions --
4. Getting Started: reviewing the literature --
5. Ethics in business research --
PART 2: 6. The nature of quantitative research --
7. Sampling --
8. Structured interviewing; 9. Self-completion questionnaires --
10. Asking questions --
11. Structured observation --
12. Content analysis --
13. Secondary analysis and official statistics --
14. Quantitative data analysis --
15. Using SPSS for Windows --
PART 3: 16. The nature of qualitative research --
17. Ethnography and participant observation --
18. Interviewing in qualitative research --
19. Focus groups --
20. Language in qualitative research --
21. Documents as sources of data --
22. Qualitative data analysis --
23. Computer-assisted qualitative data analysis: Using NVivo --
PART 4: 24. Breaking down the quantitative/qualitative divide --
25. Combining quantitative and qualitative research --
26. Internet research methods --
27. Writing up business research.


An adaptation of 'Social Research Methods' by Alan Bryman, this volume provides a comprehensive introduction to the area of business research methods. It gives students an assessment of the contexts within which different methods may be used and how theyshould be implemented.

978

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