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MAGIC NUMBERS FOR CONSUMER MARKETING:KEY MEASURES TO EVALUATE MARKETING SUCCESS

DAVIS JOHN;

MAGIC NUMBERS FOR CONSUMER MARKETING:KEY MEASURES TO EVALUATE MARKETING SUCCESS - NEW JERSEY JOHN WILY AND SONS PVT LTD 2005 - 309

ISBN: 81-265-1061-7

Subjects--Index Terms: CONSUMER RESEARCH

Dewey Class. No.: 658.834 / 10168

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MAGIC NUMBERS FOR CONSUMER MARKETING:KEY MEASURES TO EVALUATE MARKETING SUCCESS