MAGIC NUMBERS FOR CONSUMER MARKETING:KEY MEASURES TO EVALUATE MARKETING SUCCESS (Record no. 20697)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00638nam a2200169Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 110309s9999 xx 000 0 und d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 81-265-1061-7 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Item number | 10168 |
| Classification number | 658.834 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | DAVIS JOHN; |
| 245 ## - TITLE STATEMENT | |
| Title | MAGIC NUMBERS FOR CONSUMER MARKETING:KEY MEASURES TO EVALUATE MARKETING SUCCESS |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher, distributor, etc | JOHN WILY AND SONS PVT LTD |
| Place of publication, distribution, etc | NEW JERSEY |
| Date of publication, distribution, etc | 2005 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 309 |
| 530 ## - ADDITIONAL PHYSICAL FORM AVAILABLE NOTE | |
| Additional physical form available note | 1068 |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | CONSUMER RESEARCH |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Book |
| Price effective from | Barcode | Date last seen | Damaged status | Source of acquisition | Withdrawn status | Current library | Lost status | Full call number | Date acquired | Not for loan | Cost, normal purchase price | Koha item type | Date checked out | Total Checkouts | Home library |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 11/03/2011 | 11110168 | 02/07/2011 | VAKRATUNDA BOOK HOUSE | Main Library | 658.834 / DAV / 10168 | 30/08/2008 | 399.00 | Book | 29/06/2011 | 1 | Main Library | ||||
| 11/03/2011 | 11110168 | 07/06/2022 | VAKRATUNDA BOOK HOUSE | Main Library | 658.834 / DAV / 10168 | 30/08/2008 | 399.00 | 29/06/2011 | 1 | Main Library |