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ADVERTISING AND PRAMOTIONS: AN IMC PERSPECTIVE:

SHAH, ;KRUTI

ADVERTISING AND PRAMOTIONS: AN IMC PERSPECTIVE: - NEW DELHI TATA MC-GRAW HILL PUBLISHING COMPANY LTD 2009 - 987 P. PAPER

ISBN: 978-0-07-008031-7

Subjects--Index Terms: ADVERTISING

Dewey Class. No.: 659.1

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ADVERTISING AND PRAMOTIONS: AN IMC PERSPECTIVE: