ADVERTISING AND PRAMOTIONS: AN IMC PERSPECTIVE: (Record no. 21214)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00583nam a2200205Ia 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20120718182431.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 110309s9999 xx 000 0 und d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 978-0-07-008031-7 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 659.1 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | SHAH, ;KRUTI |
| 9 (RLIN) | 3646 |
| 245 ## - TITLE STATEMENT | |
| Title | ADVERTISING AND PRAMOTIONS: AN IMC PERSPECTIVE: |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher, distributor, etc | TATA MC-GRAW HILL PUBLISHING COMPANY LTD |
| Place of publication, distribution, etc | NEW DELHI |
| Date of publication, distribution, etc | 2009 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 987 P. |
| Other physical details | PAPER |
| 530 ## - ADDITIONAL PHYSICAL FORM AVAILABLE NOTE | |
| Additional physical form available note | 100 |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | ADVERTISING |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | D`SOUZA, ALAN |
| 9 (RLIN) | 3647 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Book |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Date checked out | Price effective from | Source of classification or shelving scheme | Collection code | Cost, replacement price |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Main Library | Main Library | 24/11/2008 | EDUCATIONAL BOOKS & PERIODICALS | 425.00 | 1 | 659.1 / ALA / 10685 | 11110685 | 07/06/2022 | 24/09/2016 | 11/03/2011 | |||||||
| Main Library | Main Library | 24/05/2012 | BOOK BASE | 440.00 | 1 | 659.1/ SHA/ D'SO/ 18014 | 11118014 | 07/06/2022 | 10/04/2018 | 24/05/2012 | Dewey Decimal Classification | Text Book | 550.00 |