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A COMPLAINT IS A GIFT: USING CUSTOMER FEEDBACK AS A STRATEGIC TOOL:

CLAUS MOLLER;JANELLE BARLOW;

A COMPLAINT IS A GIFT: USING CUSTOMER FEEDBACK AS A STRATEGIC TOOL: - NEW DELHI TATA MC-GRAW HILL PUBLISHING COMPANY LTD 2003 - 222

ISBN: 0-07-058209-2

Subjects--Index Terms: CUSTOMER RELATIONSHIP MANAGEMENT

Dewey Class. No.: 658.812 / 10773

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A COMPLAINT IS A GIFT: USING CUSTOMER FEEDBACK AS A STRATEGIC TOOL: