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SPANNING SILOS:THE NEW CMO IMPERARIVE

AAKER DAVID A;

SPANNING SILOS:THE NEW CMO IMPERARIVE - "BOSTON, MASSACHUSETTS" HARVARD BUSINESS SCHOOL PRESS 2008 - 216

ISBN: 978-1-4221-2876-3

Subjects--Index Terms: MARKETING MANAGEMENT

Dewey Class. No.: 658.8 / 10858

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SPANNING SILOS:THE NEW CMO IMPERARIVE