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SPANNING SILOS:THE NEW CMO IMPERARIVE

By:

AAKER DAVID A

Material type: Text

Text

TextPublication details: HARVARD BUSINESS SCHOOL PRESS "BOSTON, MASSACHUSETTS" 2008Description: 216ISBN:

978-1-4221-2876-3

Subject(s):

MARKETING MANAGEMENT

DDC classification:

10858 658.8

Available additional physical forms:

950

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode	Item holds
Book	Main Library	658.8 / AAK / 10858 (Browse shelf(Opens below))	Available		11110858

Total holds: 0

950

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Circulation Timings: Monday to Saturday: 8:30 AM to 9:30 PM | Sundays/Bank Holiday during Examination Period: 10:00 AM to 6:00 PM