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THE ORIGIN OF BRANDS:HOW THE PRODUCT EVALUTION CREATS ENDLESS POSSIBILITIES FOR NEW BRANDS

RIES AL;

THE ORIGIN OF BRANDS:HOW THE PRODUCT EVALUTION CREATS ENDLESS POSSIBILITIES FOR NEW BRANDS - NEW YORK COLLINS 2005 - 308

ISBN: 978-0-06-057015-6

Subjects--Index Terms: BRAND

Dewey Class. No.: 658.827 / 11236

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THE ORIGIN OF BRANDS:HOW THE PRODUCT EVALUTION CREATS ENDLESS POSSIBILITIES FOR NEW BRANDS