THE ORIGIN OF BRANDS:HOW THE PRODUCT EVALUTION CREATS ENDLESS POSSIBILITIES FOR NEW BRANDS (Record no. 21766)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 00612nam a2200169Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 110309s9999 xx 000 0 und d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 978-0-06-057015-6 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Item number | 11236 |
| Classification number | 658.827 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | RIES AL; |
| 245 ## - TITLE STATEMENT | |
| Title | THE ORIGIN OF BRANDS:HOW THE PRODUCT EVALUTION CREATS ENDLESS POSSIBILITIES FOR NEW BRANDS |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher, distributor, etc | COLLINS |
| Place of publication, distribution, etc | NEW YORK |
| Date of publication, distribution, etc | 2005 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 308 |
| 530 ## - ADDITIONAL PHYSICAL FORM AVAILABLE NOTE | |
| Additional physical form available note | 175 |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | BRAND |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Book |
| Price effective from | Barcode | Date last seen | Damaged status | Source of acquisition | Withdrawn status | Current library | Lost status | Full call number | Date acquired | Not for loan | Cost, normal purchase price | Koha item type | Home library | Total Checkouts | Total Renewals | Date checked out |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 11/03/2011 | 11111236 | 02/07/2011 | EDUCATIONAL BOOKS & PERIODICALS | Main Library | 658.827 / RIE / 11236 | 04/02/2009 | 524.80 | Book | Main Library | |||||||
| 11/03/2011 | 11111236 | 11/11/2024 | EDUCATIONAL BOOKS & PERIODICALS | Main Library | 658.827 / RIE / 11236 | 04/02/2009 | 524.80 | Main Library | 4 | 15/10/2024 |