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SERVICES MARKETING

LOVELOCK, CHRISTOPHER

SERVICES MARKETING PEOPLE, TECHNOLOGY, STRATEGY" - 5 - DEHLI PEARSON EDUCATION ASIA 2006 - 594 P. PAPER

ISBN: 978-81-7758-450-9

Subjects--Topical Terms:
SERVICE MARKETING

Subjects--Index Terms: SERVICES MARKETING

Dewey Class. No.: 658.8(SER)

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SERVICES MARKETING