SERVICES MARKETING (Record no. 22241)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00634nam a2200229Ia 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20140319180748.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 110309s9999 xx 000 0 und d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 978-81-7758-450-9 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8(SER) |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | LOVELOCK, CHRISTOPHER |
| 9 (RLIN) | 12661 |
| 245 ## - TITLE STATEMENT | |
| Title | SERVICES MARKETING |
| Remainder of title | PEOPLE, TECHNOLOGY, STRATEGY" |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 5 |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher, distributor, etc | PEARSON EDUCATION ASIA |
| Place of publication, distribution, etc | DEHLI |
| Date of publication, distribution, etc | 2006 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 594 P. |
| Other physical details | PAPER |
| 530 ## - ADDITIONAL PHYSICAL FORM AVAILABLE NOTE | |
| Additional physical form available note | WHIN000001 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | SERVICE MARKETING |
| 9 (RLIN) | 12662 |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | SERVICES MARKETING |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | WIRTZ, JOCHEN; |
| 9 (RLIN) | 12663 |
| Personal name | CHATTERJEE, JAYANTA |
| 9 (RLIN) | 12664 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Book |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Date checked out | Price effective from | Total Renewals |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Library Annexe -2 (6th Floor) | Library Annexe -2 (6th Floor) | 15/04/2009 | DHARMA ENTERPRIESES | 450.00 | 7 | 658.8(SER)/ LOV/WIR/ 11710 | 11111710 | 01/06/2019 | 04/11/2015 | 11/03/2011 | |||||
| Dewey Decimal Classification | Main Library | Main Library | 15/04/2009 | DHARMA ENTERPRIESES | 450.00 | 7 | 658.8(SER)/ LOV/WIR/ 11711 | 11111711 | 01/06/2019 | 04/11/2015 | 11/03/2011 | |||||
| Dewey Decimal Classification | Main Library | Main Library | 15/04/2009 | DHARMA ENTERPRIESES | 450.00 | 6 | 658.8(SER)/ LOV/WIR/ 11712 | 11111712 | 01/06/2019 | 04/11/2015 | 11/03/2011 | 3 |