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ADVERTISING MANAGEMENT:WITH INTEGRATED BRAND PROMOTION

ALLEN CHRIS T;O`GUINN THOMAS C;SEMENIK RICHARD J;

ADVERTISING MANAGEMENT:WITH INTEGRATED BRAND PROMOTION - NEW DELHI CENGAGE LEARNING INDIA PRIVATE LIMITED 2009 - 648

ISBN: 978-81-315-0912-8

Subjects--Index Terms: ADVERTISING

Dewey Class. No.: 659.1 / 12602

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ADVERTISING MANAGEMENT:WITH INTEGRATED BRAND PROMOTION