ADVERTISING MANAGEMENT:WITH INTEGRATED BRAND PROMOTION (Record no. 23133)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00568nam a2200169Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 110309s9999 xx 000 0 und d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 978-81-315-0912-8 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Item number | 12602 |
| Classification number | 659.1 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | ALLEN CHRIS T;O`GUINN THOMAS C;SEMENIK RICHARD J; |
| 245 ## - TITLE STATEMENT | |
| Title | ADVERTISING MANAGEMENT:WITH INTEGRATED BRAND PROMOTION |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher, distributor, etc | CENGAGE LEARNING INDIA PRIVATE LIMITED |
| Place of publication, distribution, etc | NEW DELHI |
| Date of publication, distribution, etc | 2009 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 648 |
| 530 ## - ADDITIONAL PHYSICAL FORM AVAILABLE NOTE | |
| Additional physical form available note | 3581 |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | ADVERTISING |
| 773 0# - HOST ITEM ENTRY | |
| Host Biblionumber | 32016 |
| Host Itemnumber | 37762 |
| Main entry heading | O'GUINN |
| Edition | |
| Place, publisher, and date of publication | NEW DELHI CENGAGE LEARNING |
| Other item identifier | 333378 |
| Title | ADVERTISING : |
| Record control number | |
| International Standard Serial Number | |
| International Standard Book Number | |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Book |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Date checked out | Price effective from |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Main Library | Main Library | 24/09/2009 | VAKRATUNDA BOOK HOUSE | 399.00 | 1 | 659.1 / ALL / 12602 | 11112602 | 07/06/2022 | 09/09/2011 | 11/03/2011 |