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EXPERIENTIAL MARKETING:A PRACTICAL GUIDE TO INTERACTIVE BRAND EXPERIANCES

SMILANSKY SHAZ;

EXPERIENTIAL MARKETING:A PRACTICAL GUIDE TO INTERACTIVE BRAND EXPERIANCES - NEWDELHI KOGAN PAGE INDIA PVT LTD 2009 - 264

ISBN: 978-0-7494-5716-7

Subjects--Index Terms: BRAND MARKETING

Dewey Class. No.: 658.827 / 12624

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EXPERIENTIAL MARKETING:A PRACTICAL GUIDE TO INTERACTIVE BRAND EXPERIANCES