EXPERIENTIAL MARKETING:A PRACTICAL GUIDE TO INTERACTIVE BRAND EXPERIANCES (Record no. 23155)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00501nam a2200181Ia 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20140319175806.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 110309s9999 xx 000 0 und d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 978-0-7494-5716-7 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Item number | 12624 |
| Classification number | 658.827 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | SMILANSKY SHAZ; |
| 9 (RLIN) | 12660 |
| 245 ## - TITLE STATEMENT | |
| Title | EXPERIENTIAL MARKETING:A PRACTICAL GUIDE TO INTERACTIVE BRAND EXPERIANCES |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher, distributor, etc | KOGAN PAGE INDIA PVT LTD |
| Place of publication, distribution, etc | NEWDELHI |
| Date of publication, distribution, etc | 2009 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 264 |
| 530 ## - ADDITIONAL PHYSICAL FORM AVAILABLE NOTE | |
| Additional physical form available note | 1112 |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | BRAND MARKETING |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Book |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Total Renewals | Full call number | Barcode | Date last seen | Date checked out | Price effective from |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Main Library | Main Library | 11/09/2009 | NAVAKAR BOOK DISTRIBUTERS | 395.00 | 3 | 3 | 658.8 / SMI / 12624 | 11112624 | 07/06/2022 | 24/02/2014 | 11/03/2011 |