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BRAND POSITIONING:STRATEGIES AND CONSUMER CULTURE

BRAND POSITIONING:STRATEGIES AND CONSUMER CULTURE - HYDERABAD ICFAI BOOKS 2009 - 254

ISBN: 978-81-314-2413-1

Subjects--Index Terms: BRAND MANAGEMENT B2B BRANDS BRAND POSITIONING

Dewey Class. No.: 657.73

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BRAND POSITIONING:STRATEGIES AND CONSUMER CULTURE