BRAND POSITIONING:STRATEGIES AND CONSUMER CULTURE (Record no. 23424)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00490nam a2200181Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 110309s9999 xx 000 0 und d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 978-81-314-2413-1 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 657.73 |
| 245 ## - TITLE STATEMENT | |
| Title | BRAND POSITIONING:STRATEGIES AND CONSUMER CULTURE |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher, distributor, etc | ICFAI BOOKS |
| Place of publication, distribution, etc | HYDERABAD |
| Date of publication, distribution, etc | 2009 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 254 |
| 530 ## - ADDITIONAL PHYSICAL FORM AVAILABLE NOTE | |
| Additional physical form available note | WHINS02663 |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | BRAND MANAGEMENT |
| Uncontrolled term | B2B BRANDS |
| Uncontrolled term | BRAND POSITIONING |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | MAHASHABDE K E;VARMA ANIL; |
| 9 (RLIN) | 9673 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Item type | Book |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Date last borrowed | Price effective from |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | ICFAI(CUP /SH ) | Main Library | Main Library | 24/10/2009 | DHARMA ENTERPRIESES | 425.00 | 1 | 657.827 /MAH/VAR/ 12893 | 11112893 | 07/06/2022 | 14/10/2013 | 11/03/2011 |