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CASE STUDIES ON BRANDING TO COMPETE:LEADING BRANDS AND THEIR STRATEGIES

JOHN, DORIS RAJAKUMARI

CASE STUDIES ON BRANDING TO COMPETE:LEADING BRANDS AND THEIR STRATEGIES - HYDERABAD ICFAI BOOKS 2008 - 329

ISBN: 978-81-314-2061-4

Subjects--Index Terms: "BRAND MANAGEMENT,CASE STUDIES IN MARKETING"

Dewey Class. No.: 658.8072 / 13406

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CASE STUDIES ON BRANDING TO COMPETE:LEADING BRANDS AND THEIR STRATEGIES